Should Marijuana Be Legalized Essay - 1520 Words

Isaiah Pitts Eng Mcguire 12/7/16 Should Marijuana Be Legalized In Texas? Should marijuana be legalized in Texas? This a question people have debated for years now. Today, there are 29 states that have some form of weed legalization. Even people who opposed cannabis legalization before are now realizing that marijuana could benefit us in many different ways. But there are still some who say that it would lead to other drugs, raise crime in communities, and harm young children. Although this has been the case for many years, it’s time to change how we think and live in today s society. Marijuana should be legalized because of all the pros it would bring to Texas such as medicinal, social, recreational uses. First, weed or cannabis, is a green plant that naturally grows out of the earth. When being first discovered by natives, people used the plant for it’s hemp properties. Hemp was a better alternative than other plants because of it’s many uses. Such as, hemp seed foods, oil, wax, resin, rope, cloth, pulp, paper, and even fuel. ( David E. Newton, â€Å"Marijuana: a reference handbook.†) These are just some of the many different ways marijuana is used. It was then that people discovered its recreational uses and began abusing the substance. This was back when segregation still existed and gave white people a reason to ban marijuana because it allegedly made people of color more violent and solicit sex from white women. This is when America introduced the Marijuana taxShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medic inal uses, marijuana shouldRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized?1489 Words   |  6 Pagescannabis plant or marijuana is intended for use of a psychoactive drug or medicine. It is used for recreational or medical uses. In some religions, marijuana is predominantly used for spiritual purposes. Cannabis is indigenous to central and south Asia. Cannabis has been scientifically proven that you can not die from smoking marijuana. Marijuana should be legalized to help people with medical benefits, econo mic benefits, and criminal benefits. In eight states, marijuana was legalized for recreationalRead MoreShould Marijuana Be Legalized?1245 Words   |  5 PagesMarijuana is a highly debatable topic that is rapidly gaining attention in society today.   Legalizing marijuana can benefit the economy of this nation through the creation of jobs, increased tax revenue, and a decrease in taxpayer money spent on law enforcement.   Ã‚  Many people would outlaw alcohol, cigarettes, fast food, gambling, and tanning beds because of the harmful effects they have on members of a society, but this is the United States of America; the land of the free and we should give peopleRead MoreShould Marijuana Be Legalized?1010 Words   |  5 PagesThe legalization of marijuana became a heated political subject in the last few years. Twenty-one states in America have legalized medical marijuana. Colorado and Washington are the only states where marijuana can be purchased recreationally. Marijuana is the high THC level part of the cannabis plant, which gives users the â€Å"high† feeling. There is ample evidence that supports the argument that marijuana is beneficial. The government should legalize marijuana recreationally for three main reasonsRead MoreShould Marijuana Be Legalized?1350 Words   |  6 Pagespolitics in the past decade would have to be the legalization of marijuana. The sale and production of marijuana have been legalized for medicinal uses in over twenty states and has been legalized for recreational uses in seven states. Despite the ongoing support for marijuana, it has yet to be fully legalized in the federal level due to cultural bias against â€Å"pot† smoking and the focus over its negative effects. However, legalizing marijuana has been proven to decrease the rate of incrimination in AmericaRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreShould Marijuana Be Legalized? Essay1457 Words   |  6 PagesSHOULD MARIJUANA BE LEGALIZED? Marijuana is a drug that has sparked much controversy over the past decade as to whether or not it should be legalized. People once thought of marijuana as a bad, mind-altering drug which changes a person’s personality which can lead to crime and violence through selling and buying it. In the past, the majority of citizens believed that marijuana is a harmful drug that should be kept off the market and out of the hands of the public. However, a recent study conductedRead MoreShould Marijuana Be Legalized?1596 Words   |  7 Pages But what needs to be known before a user can safely and completely make the decision if trying Marijuana is a good idea? Many do not want the drug to be legalized because they claim that Cannabis is a â€Å"gateway drug†, meaning it will cause people to try harder drugs once their body builds up a resistance to Marijuana, because a stronger drug will be needed to reach a high state. This argument is often falsely related to the medical si de of the debate over legalization. It is claimed that this wouldRead MoreShould Marijuana Be Legalized?985 Words   |  4 PagesLegalize Marijuana Despite what people believe about marijuana, it hasn’t once proved to be the cause of any real issue. It makes you wonder what the reason as to why there is a war on drugs. Why is marijuana the main concern? Since the time that alcohol and tobacco became legal, people wonder why marijuana isn’t legal yet. The fact that marijuana is illegal is mainly caused by the amount of money, jobs, and pride invested in the drug war. Once the government starts anything, they stick to it. At

Assignment 3 Bus 330 Essay - 1738 Words

GSA Wants You Strayer University Bus 330 – Contract Administration and Management Professor Antoinette Bridges May 30, 2014 Abstract GSA is focused on giving the merchant group the vital preparations and tools required for them to seek work with the Federal Government. In doing this mission, GSAs Office of Small Business Utilization has devoted its assets to teaching the small business entrepreneur with continued support in training. Stanberry, S. A. (2013). GSA Wants You Describe the electronic submission process and the security measures present in this approach. Analyze the advantages over classic paper solicitations. According to Stanberry (2013), the electronic Subcontracting Reporting System (eSRS) is a†¦show more content†¦In chess you know the pieces but you can’t see into the other person’s mind. In negotiation you don’t necessarily know the ‘pieces’. You have to discover and develop your own pieces and find ways of uncovering your counterparts’.† The Essentials of Job Negotiations, (2011) Once both sides have established a clear agenda and talking points now the can start the negotiation process. Each side will begin their arguments or persuasion points with each side taking turns listening before objecting the opposing side’s talking points. A good negotiator of any contract will or should poses one major important factor and that is confidence. Confidence is key to having a good chance of winning what you want in a negotiation. According to Oliver, D, How to Negotiate Effectively, (2011), Confidence is a key. â€Å"If you lose your own confidence, the counterpart will intuitively pick that up, and you will end the negotiation in a much weaker position than you need to. Tactics therefore need to be clear before you go into the negotiation. If your counterpart perceives a loss of confidence, you won’t regain the high ground. Authority comes from confidence. Our sources of confidence come from the preparation phase: thinking through all the advantages we have to offer, thinking through all the gaps in the weaknesses of the other party. We strengthen our mind and strengthen our position. To aid us in this process we need to assess and buildShow MoreRelatedHrm 531 Week 2 Individual Assignment Essays1014 Words   |  5 PagesWEEK 2 INDIVIDUAL ASSIGNMENT To purchase this visit here: http://www.activitymode.com/product/hrm-531-week-2-individual-assignment/ Contact us at: SUPPORT@ACTIVITYMODE.COM HRM 531 WEEK 2 INDIVIDUAL ASSIGNMENT The Employment Law Compliance Plan task in the form of a memo, as described in the message from Traci on the Atwood and Allen Consulting Page. Activity mode aims to provide quality study notes and tutorials to the students of HRM 531 Week 2 Individual Assignment in order to aceRead MorePsy 100 Week 8 Assignment 2 – Adjustment Case Study – New Updated Work1210 Words   |  5 PagesPSY 100 WEEK 8 ASSIGNMENT 2 – ADJUSTMENT CASE STUDY – NEW UPDATED WORK To purchase this Click here: http://www.activitymode.com/product/psy-100-week-8-assignment-2-adjustment-case-study-new-updated-work/ Contact us at: SUPPORT@ACTIVITYMODE.COM PSY 100 WEEK 8 ASSIGNMENT 2 - ADJUSTMENT CASE STUDY - NEW UPDATED WORK Write a three to six (3-6) page paper in which you: 1. Summarize the two (2) articles you selected from the NPR Website. 2. Describe the major adjustment issues discussed inRead MoreHrm 517 Week 6 Assignment 1 Planning Document896 Words   |  4 PagesHRM 517 WEEK 6 ASSIGNMENT 1 PLANNING DOCUMENT To purchase this visit here: http://www.activitymode.com/product/hrm-517-week-6-assignment-1-planning-document/ Contact us at: SUPPORT@ACTIVITYMODE.COM HRM 517 WEEK 6 ASSIGNMENT 1 PLANNING DOCUMENT HRM 517 Week 6 Assignment 1 - Planning Document You have recently been appointed head of human resources and are now in charge of managing a small team. Your next project is to revamp the compensation and benefits package employees are receivingRead MoreHum 112 Week 8 Assignment 2 – Project Paper1717 Words   |  7 PagesHUM 112 WEEK 8 ASSIGNMENT 2 – PROJECT PAPER To purchase this Click here: http://www.activitymode.com/product/hum-112-week-8-assignment-2-project-paper/ Contact us at: SUPPORT@ACTIVITYMODE.COM HUM 112 WEEK 8 ASSIGNMENT 2 - PROJECT PAPER The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities toRead MoreBus 475 Assignment 2 Challenges in the Global Business Environment874 Words   |  4 PagesBUS 475 Assignment 2 Challenges in the Global Business Environment To Buy this Class Copy paste below link in your Brower http://homeworkregency.com/downloads/bus-475-assignment-2-challenges-in-the-global-business-environment/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 475 Assignment 2 Challenges in the Global Business Environment Assignment 2: Challenges in the Global Business Environment Due Week 9 and worth 330 points Read MoreApplication Of Your Identity Fall Into The Bioecological Perspective, Approach Towards Development1377 Words   |  6 Pagesof physical development in the mesosystem would be; menstruation, and change in body height and shape. First, we encounter a women’s menstrual cycle, called menstruation. When I had my first period I was 14, we had a game that day and we were on the bus heading to the opponent’s school in our cheer uniform, not having a mom I had to call my dad and to say the very least I was nervous, but it’s a part of life during this time. Apparently, he called one of his friends and asked her some questions, andRead MoreSyllabus1864 Words   |  8 PagesOffice Hours - BUS 344 TUES/THURS: 10am – Noon Office Hours - BUS 344 TUES/THURS: 10am – Noon Denise Kleinrichert, Ph.D. San Francisco State University email: dk@sfsu.edu Seminar – Business amp; Society (BUS 682) Fall 2013 – Tuesdays Course Objectives: This course emphasizes the theories and practices of the ethical, social, environmental, political, and legal aspects of business decision-making and leadershipRead MoreManagerial Economics Essay5579 Words   |  23 PagesINTERNAL RESEARCH ASSIGNMENT Name of the candidate: ASIF EKBAL Enrolment no. : 08715903912 Course: MBA 1ST Yr. Batch: 2012 Subject: MANAGERIAL ECONOMICS Subject code: MS105 Topic of assignment: UNIT 1 Subject Teacher’s name: MS MAMTA RANI Research Assignment Q.1) â€Å"Inferior goods are not those goods in case of which the law of demand fails, inferior goods are those goodsRead More111135197X 38570 Essay example17696 Words   |  71 Pagesï » ¿Writing Clearly: Grammar for Editing, 3E by Janet Lane and Ellen Lange Table of Contents: Answer Key SECTION 1 UNIT 1 Verb Tenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....†¦Ã¢â‚¬ ¦...3 UNIT 2 Verb Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....7 UNIT 3 Modals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 UNIT 4 Conditional Sentences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 UNIT 5 Passive Voice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....16 UNIT 6 Relative, Adverbial, and Noun Clauses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 UNIT 7 Sentence Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦.24 UNIT 8 Word Order†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦26 UNIT 9 Connecting Words†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreApplication of Motherboard Information12549 Words   |  51 Pageschapters in this Product Guide are arranged as follows: †¢ 1 Desktop Board Features: a summary of product features. †¢ 2 Installing and Replacing Desktop Board Components: instructions on how to install the desktop board and other hardware components. †¢ 3 Updating the BIOS: instructions on how to update the BIOS. †¢ 4 Using the BIOS Setup Program: contents of the BIOS Setup menus and submenus. †¢ 5 Technical Reference: information about connectors and desktop board resources. †¢ A Error Messages and Indicators:

Effect Of Raising Minimum Wage - 1215 Words

Effects of Raising Minimum Wage The minimum wage in this country has been a controversial issue. Many people believe it will help reduce poverty and boost the economy. However, they are not looking at the downfalls this will bring to our country. This could make the unemployment population rise, it will raise prices of other things, and would have little effect on reducing poverty. Raising the minimum wage would have a negative influence on our country. This movement throughout our country is being put into effect as we speak. This movement is for all fast food chains and small businesses to raise the prices of minimum wage. Sixteen states have already agreed to raise the prices of minimum wage in 2016. These states include: Alaska, Arkansas, California, Colorado, Connecticut, Hawaii, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New York, Rhode Island, South Dakota, Vermont, and West Virginia. An article on the states raising minimum wage from CNBC says, â€Å"These wage increases range from 5 cents an hour in South Dakota to a dollar in California, Massachusetts and Nebraska.† However, it will not stop here. These groups that are pushing for raises in minimum wage are asking for fifteen dollars an hour. These campaigners call their movement the â€Å"fight for 15.† As Christine Owens, executive director of the National Employment Law Project said, We ve seen incredible momentum this past year in the fight to raise wages to a level that will make a meaningfulShow MoreRelatedEffect Of Raising Minimum Wage1215 Words   |  5 PagesEffects of Raising Minimum Wage The minimum wage in this country has been a controversial issue. Many people believe it will help reduce poverty and boost the economy. However, they are not looking at the downfalls this will bring to our country. This could make the unemployment population rise, it will raise prices of other things, and would have little effect on reducing poverty. Raising the minimum wage would have a negative influence on our country. This movement throughout our country is beingRead MoreThe Effects Of Raising The Minimum Wage1311 Words   |  6 PagesThe Negative Impacts of Raising the Minimum Wage While the debate over the effects of raising the minimum wage continues, there are countless studies and statistical data to support both sides of this controversy. Often the negative impacts of these wage increases are overshadowed by those who want to help the working class who live at or below the poverty level. Do these increases actually help the ones that they were intended to help? What are the negative impacts on the rest of the working classRead MoreThe Effects Of Raising The Minimum Wage1944 Words   |  8 Pages At one point or another, minimum wage is a term that most American people will familiarize themselves with. The topic of minimum wage can sometimes be a particularly controversial one, so it is important that we understand the true effects that this has on our nation’s economy. Before the fall of our economy and the increase in prices of everyday necessities, such as monthly bills, groceries and gasoline, a family could have found it easier to survive off o f this wage; however, as the prices continueRead MoreThe Positive and Negative Effects of Raising Minimum Wage805 Words   |  4 Pagessensitive topic for many Americans is their income. Many people’s income relies on minimum wage. In 2012, 3.6 million people received an hourly pay at or below minimum wage. There is an ongoing debate in government as to what the minimum wage should be. Stuck at $7.25, Obama has suggested raising the minimum wage to $9.00. Depending on a person’s perspective, raising minimum wage could be positive or negative. Minimum wage has the ability to change lives, and change the economy. Small businesses and unemploymentRead More The Negative Effects of Raising the Minimum Wage Essay1552 Words   |  7 PagesIf we took away the minimum wage, we could wipe out unemployment completely because we would be able to offer jobs at every possible skill level. -- Michele Bachmann Proponents of raising the minimum wage claim that if the minimum wage was raised, then many economic and social problems would be alleviated. This contention is at odds both with economic principles and years of creditable research. The effect of raising or even having a minimum wage has been studied extensively and theRead MoreThe Effects Of Raising Minimum Wage On The United States2322 Words   |  10 PagesThe Effects of Raising Minimum Wage My topic of interest is the effects of raising minimum wage in the U.S. Minimum wage is defined as the lowest wage permitted by law or by special agreement. In 1938, President Roosevelt signed a bill called the Fair Labor Standards Act of 1938, which set the minimum wage at $0.25. Although, overtime inflation devalued the amount of the dollar so it was raised there on. After raising the minimum wage the cost of living would keep going up every year. Also, currentlyRead MoreThe Effects Of Raising Minimum Wage On The United States969 Words   |  4 PagesEffects of Raising Minimum Wage Raising minimum wage has in the recent years become a very controversial and personal issue, and although it is slowly becoming a more popular idea, some people still resist the movement. What people who oppose the adjustment of minimum wage are not considering, is that by raising minimum wage, it will allow low income families or otherwise low income individuals to earn more, in turn, allowing them to spend more money on goods and services. It will also help theRead MoreThe Effects of Raising the Minimum Wage on US Economy1507 Words   |  6 Pagesyear, the minimum wage has been increasing from less than a dollar to $7.25 now. The question that comes to everybody is that should we increase the minimum wage by too far. Does the minimum wage increase reduce the unemployment since now the current wage is high enough? Some people might think that we should increase the minimum wage in order to increase the labor supply. However, if we think deeply than this, there are more disadvantag es than advantages of increasing the minimum wage. The fartherRead MoreRaising the Minimum Wage: A Counter-Intuitive Solution Essay753 Words   |  4 PagesWhile some believe that raising the minimum wage will resolve poverty issues and lack of pay with the signing of legislation, the raising of the minimum wage to $10.10 an hour (as advocated by President Obama and the Democrats) would cause the poverty issue to be worse than it already is; inflation would occur, employees would be laid off, and minimum wage employees would lose welfare benefits, thus offsetting the wage increase. The Government should consider the effects on the American economy asRead MoreMinimum Wage And The Wage Essay1204 Words   |  5 PagesThe minimum wage is one of the most controversial issues on our country, which is United States has been facing last ten years. There have been never ending debates over this issue until the government, company, and others party stand together, and raise the minimum wage throughout the nations. There are communities that believe raise the minimum wage has negative impact of every sector of the country. Other communities have different beliefs over the issue, raising the minimum wage helps the poor

Organizational Responsiveness and Innovation Strategy

Question: Discuss about the Organizational Responsiveness and Innovation Strategy. Answer: Introduction: In todays more competitive business era, the marketing decision makers of the business firms must monitor all the business activities of their competitors in a continuous manner. Moreover, the decision makes must evaluate marketing mix (MM) components such as: product, price, place, and promotion of the competitors in order to accomplish competitive advantages in an effective way. The marketing decision makers must examine the products of the competitors before launching a new product in the marketplace (Verhoef and Leeflang, 2009). Moreover, they should also consider the price of the competitors before deciding the price of the product. The marketing decision make must choose the location that will be easily accessible by the customers. In addition to this, they must adopt and implement effective promotional strategies to promote their products and to improve the productivity as well as profitability of the firms in an appropriate way. On the other hand, it should also be noted down that, in todays rapidly changing business scenario, business firms are also changing their MM components to improve the market share, brand loyalty, brand awareness, and profitability of businesses in a more comprehensive manner. Marketing decision makers must evaluate quality and features of the products in order to recognize the strong or weak points of the products (Wei and Wang, 2011). Moreover, with the help of this, they would be able to reduce weak points of the products in a proper way. The MM components also play a significant role in order to improve the profitability and to reduce the different types of costs linked to the marketing of products. Along with this, the decision makers of a firm must evaluate the prices of competitors products constantly and also change the price of products accordingly to attract new customers and to retain existing customers in an effective way (Zhou, Brown, Dev and Agarwal, 2007). This strategy would also be helpful to improve the profitability as well as market share of the firm. It is because of by evaluating competitors price; the firm would be able to provide high quality products to its customers at a lower cost. On the other hand, it should also be noted down that, the sale of some firms such as: Car manufacturing firms fluctuates as per the economic changes of the nation. So, in this situation, the marketing decision makers of a car manufacturing firm change its MM components according to the changes in the economy and changes in the competitors prices to maintain the demand of products effectively. Apart from this, during the recession, the demand of luxury products like cars decline rapidly that also reduces the profits of the firms (Ehmke, Fulton and Lusk, 2005). In that case, the business firms reduce prices of products in order to maintain demand and also improve the market share of the firm in a significant way. Along with this, the pricing strategies of the business firms are based on different elements such as: interest rates, schemes, offers, etc. Most of the companies adopt low price strategies to accomplish competitive advantages over competitors. Moreover, with the help of low pricing strategies, business firms become able to improve customer value and brand image of the businesses. For case, Wal-Mart offers low price products to its customers, so the competitors of Wal-Mart must consider low pricing strategies to decide the price of their products (Czinkota and Ronkainen, 2006). Apart from this, high price of products may dangerous for the success and growth of the business. The marketing decision makers must also consider schemes, discounts, and offers of competitors before changing the price of products. This thing would be helpful to attract customers and to improve profitability of the firms. On the other hand, marketing decision makers of business organizations must monitor promotional as well as marketing activities of the competitors to make out target markets or target customers of competitors. It would be helpful to improve the brand awareness and brand loyalty of the businesses (Lamb, Hair and McDaniel, 2011). In todays advanced technological era, business organizations take help of the Internet to promote their products or services at the global level. Moreover, they also use social media sites (Twitter, Facebook, YouTube, etc.), print media, and broadcasting, and so on to create brand awareness about their products. Consequently, the marketing decision makers must choose the best medium of the promotions in order to create brand awareness among the customers. So, it is assumed that, the marketing decision makers must monitor the modern promotional trends to change their MM components in order to attract new customers and to accomplish growth in the marketplace. Fu rthermore, marketing decision makers must assess the quality and feature of the competitors products to accomplish growth and to improve share in the market (Pride, Hughes and Kapoor, 2006). Also, decision makers must take decision related to location (distribution) on the basis of distribution strategies of their competitors. In addition to this, by monitoring the promotional efforts of the competitors, business firms are changing their advertising and promotional strategies to improve and maintain their brand image or reputation in the marketplace. For case, Coco-Cola and PepsiCo Inc is the major rivals of each other in the beverage sector. In this case, if Coco-Cola focuses and also spends more funds on its promotional activities then PepsiCo Inc. should also focus on its promotional activities. If PepsiCo Inc. does not focus on the promotional efforts or activities then it may lose its market share as well as brand loyalty in the marketplace (Dost, 2006). Along with this, both firms are offering similar types of beverage products, so if they do not consider and monitor marketing mix (MM) activities then it would be hazardous for the health of the organizations. For that reason, it is assumed that, the decision makers of the business firms must monitor marketing activities and marketing mix components o f their competitors to accomplish the desired outcomes and competitive advantages in an effective and a more comprehensive manner. References Czinkota, M. and Ronkainen, I. (2006). International Marketing. USA: Cengage Learning. Dost, C. (2006). International Marketing Strategies: Example: Coca Cola. Germany: GRIN Verlag. Ehmke, C., Fulton, J. and Lusk, J. (2005). Marketing's Four P's: First Steps for New Entrepreneurs. Purdue University, Purdue Extension. Lamb, C.W., Hair, J. F. and McDaniel, C. (2011). Essentials of Marketing. Australia: Cengage Learning. Pride, W., Hughes, R. and Kapoor, J. (2006). Business Looseleaf Version. Australia: Cengage Learning. Verhoef, P.C. and Leeflang, P.S.H. (2009). Understanding the Marketing Departments Influence within the Firm. Journal of Marketing 73, pp. 1-42. Wei, Y. and Wang, Q. (2011). Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy. Industrial Marketing Management 40, pp. 267277. Zhou, K.Z., Brown, J.R., Dev, C.S. and Agarwal, S. (2007). The effects of customer and competitor orientations on performance in global markets: a contingency analysis. Journal of International Business Studies, 38, pp. 303319.